So your website is live and you’re ready to share it with the world. After all, what good is your site if no one can see it? Website promotion doesn’t have to cost you a ton of money. In fact, there are a few things you can do that don’t have to cost you any money at all.
Starting with these:
Make sure your site is SEO-ready (If you are on our pay monthly plan this has already been done for you!)
Take advantage of email marketing
Start writing a blog
Try guest blogging
Make use of social media
Ensure your website is listed on directories
- Say it with your signature
Focus on quality
1. Make sure your site is SEO-ready
SEO, stands for search engine optimisation, it is one of the most effective ways to promote a website, as it helps improve a site’s ranking on Google and other search engines. You can achieve strong SEO by placing certain keywords and phrases throughout your website, adding alt text to your images and optimising your headings so that your website can get found on search engines. If you are one of our pay monthly website subscribers – this initial SEO has already been done for you.
2. Take advantage of email marketing
There’s a reason you always see email marketing placed high up on articles that talk about how to drive traffic to your website. Why? Because it’s proven to be effective over and over. Newsletters are a particularly effective form of email marketing, since they are a direct form of communication between you and your potential customers. They also help you get subscribers and can help drive traffic to your site. If you have a newsletter or information you would like to send out to customers, we’d be happy to advise you on the best ways to achieve this.
3. Start writing a blog
When considering how to promote your website, a good practice is to create a blog to bolster your SEO and increase your site’s rank on search engines. Blogging makes it easier for people to find your site and discover your business. On top of that, it helps you establish yourself as an authority in your field and can dramatically improve your conversion rate. Writing blog posts forces you to research your market, and in turn, broadens your knowledge and professional skills. As for the technical side of starting a blog, we’d be happy to set one up for you, and if you are a pay monthly customer we’ll happily design and publish your blog to your site on your behalf.
4. Try guest blogging
Expand your website promotion even further by collaborating with a guest blogger. When another writer in your industry writes a post on your own blog, you expand your reach to their audience and gain quality leads. In addition, connecting with writers who are already established in their field helps you grow your own network. This can bring you more exposure, traffic and social media shares.
5. Make use of social media
Social media isn’t just a way for your friends to show off pictures of their children or snap photos of what they ate for lunch. It’s also an effective way to promote a website, as it helps businesses reach a diverse audience and build brand awareness. Whether it’s on Facebook, Twitter or Instagram, social media marketing is important for engaging followers. Importantly, posting compelling content increases the chances that your audience will share it – which is free promotion for your website. And the more people click on your content, the more chances you’ll have of getting website traffic and improving your conversion rate.
In addition to optimising your SEO to help people discover your website, you’ll want to submit your site to online directories. Online directories make it easy for people to find your URL and navigate to your site. Depending on your industry, there may be a directory for your specific business type. If you have a brick-and-mortar store, submitting to local directories is even smarter. Free services like Google My Business allow you to claim your business so that when someone searches for your business, a complete set of details – including your website, opening hours, contact details, and a map of your location – appear on the results page. We can set up your Google Business page, populate it with your information and photos on your behalf. Simply get in touch with us.
7. Say it with your signature
Your email signature is an underrated but powerful tool that essentially serves as an online business card. Make sure that your email signature includes your business logo, links to your social accounts and website, plus any other contact information. This puts your brand’s stamp on your emails and promotes your website to your recipients. If you need help with this one of our design team will be happy to walk you through it.
8. Focus on quality
When learning how to promote your website, your focus should be on publishing expert, informative content. This is true regardless of which promotional strategies you choose, whether that’s posting on social media, writing blog articles or partnering with influencers. Though you may be eager to get the word out right away, prioritise quality over quantity, as this helps build trust among your audience and drive them through the marketing funnel. This is one of the best things you can do for your business in the long run.
If you want to push your business even further check out our digital marketing services